For over 8 years, local area businesses have identified Boston Praise Radio & TV (BPR&TV) as the source of news, information, cultural insights, and faith-based programming essential to understanding our interconnected world. PRI strives to bridge the gap between people and cultures and enables listeners to "hear a different voice™." Our powerful BPR&TV programming provides a trusted environment for your brand and product messages.
As a sponsor of BPR&TV, you’ll reach a highly desirable demographic of decision-makers, opinion leaders, and upscale consumers. By making their favorite programs possible, your contribution will be highly appreciated.
We believe that sponsorship is most effective for both BPR&TV and the sponsor when our editorial content is closely associated with sponsors’ corporate/product brands. This unique "brand-match" approach is further strengthened strategically because:
Sponsor messages stand out in our unique environment. BPR&TV works with sponsors to develop messages that can be rotated to highlight product and corporate initiatives, ensuring you make the most of your sponsorship while supporting BRR&TV in affecting positive change.
Sponsorship packages go beyond broadcast. In addition to on-air credits, major sponsors of BPR&TV programs gain access to custom components, like presence on our website, host visits, and content sharing. We work with your team to develop a comprehensive package that will meet your specific needs.
Sponsorship offers proven effectiveness. Through our unique "brand-match" approach, sponsors have seen increased brand awareness, Web traffic, and sales.
Black listeners make up 13.5% of the total national radio audience (people aged 12 or older). Radio listenership among African-Americans is up 5% in the past half-decade.
Each week, African-American audiences interact with radio more than any other medium.
Radio reaches 93% of all black Americans weekly -- on par with the overall U.S. audience -- but lower than the number for Hispanic Americans (98%).
Want to learn more about how sponsorship of BPR&TV programs can help you meet your goals? Call us at 617-282-7794.